Privacy Policy
Effective Date: April 18, 2026
Welcome to The HighWay (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit thehighway.co (the “Site”). This policy applies to all visitors, users, and others who access the Site.
By using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.
1. Information We Collect
Personal Information
We may collect personally identifiable information that you voluntarily provide, including:
- Name
- Email address
- Mailing address
- Phone number
- Payment and billing information (for purchases)
Order & Transaction Data
When you purchase apparel or accessories from our Site, we collect information necessary to process your order, including:
- Shipping and billing details
- Order history
- Payment confirmation (processed securely via third-party providers; we do not store full payment details)
Usage Data
We automatically collect certain information when you visit the Site, including:
- IP address
- Browser type and version
- Pages visited
- Time and date of visits
- Time spent on pages
- Device identifiers
2. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve your experience. These may include:
- Essential cookies – required for site functionality
- Analytics cookies – help us understand site usage
- Marketing cookies – used for advertising and retargeting
You can control cookies through your browser settings. You may also see a cookie consent banner allowing you to manage your preferences.
3. How We Use Your Information
We use your information to:
- Operate and maintain the Site
- Process and fulfill orders
- Communicate with you (including customer service and updates)
- Send marketing emails (if you opt in)
- Improve website performance and user experience
- Analyze traffic and usage trends
- Detect and prevent fraud or security issues
- Comply with legal obligations
4. Email Marketing
If you subscribe to our email list, we may send:
- Newsletters
- Product updates
- Promotional offers
You can unsubscribe at any time using the link in any email.
5. Sharing Your Information
We may share your information with:
Service Providers
Third parties that help us operate our business, including:
- Payment processors
- Shipping carriers
- Email marketing platforms
- Website hosting providers
- Analytics providers
Advertising & Analytics Partners
We may share limited data with partners to:
- Deliver relevant ads
- Measure campaign performance
Business Transfers
If we sell or transfer part of our business, your information may be included.
Legal Requirements
We may disclose your information if required by law or to protect our rights.
6. Affiliate Links & Third-Party Content
Some pages on our Site may contain affiliate links. This means we may earn a commission if you click a link and make a purchase.
Third-party websites have their own privacy policies. We are not responsible for their practices.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure.
8. Your Privacy Rights
Depending on your location, you may have the following rights:
For U.S. Residents (including California)
You may have the right to:
- Request access to the personal data we collect
- Request deletion of your personal data
- Opt out of the sale or sharing of personal data
- Correct inaccurate personal data
For International Users (including EU/EEA)
You may have the right to:
- Access your data
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Data portability
To exercise your rights, contact us using our Contact form.
9. Do Not Sell or Share My Personal Information
We do not sell personal data in the traditional sense. However, some data sharing (such as with advertising partners) may be considered “sharing” under certain laws.
You may request to opt out by contacting us.
10. Data Retention
We retain your information only as long as necessary to:
- Provide services
- Comply with legal obligations
- Resolve disputes
11. Children’s Privacy
This Site is not intended for individuals under the age of 21. We do not knowingly collect personal information from minors. If we become aware that we have collected such data, we will delete it.
12. Cannabis Content Disclaimer
The HighWay provides content related to cannabis. Laws regarding cannabis vary by location. You are responsible for understanding and complying with your local laws before engaging with any products or information on this Site.
13. Third-Party Payment Processing
All payments are processed through secure third-party providers. We do not store or have access to your full payment details.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Effective Date.”
15. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, you can contact us at:
Email: [email protected]
16. Consent
By using our Site, you consent to this Privacy Policy.
